Content Creation Experts

We create professional, high quality videos and provide social media management for businesses who want to capture market share on social media.

10+ Years Experience

200,000,000 Video Views

2,000+ Videos Produced

350+ Local and International Clients

No matter what stage your business is in—whether you’re a startup, in a growth phase, focusing on lead generation, or driving sales—our content creation service can elevate your brand. We help you gain more views, attract more followers, and most importantly, boost your sales with engaging and targeted content.

Our Story

2014 - Founded

In 2014, Rhys William launched his blogging journey under the name "Mat Salleh Cari Makan." Specializing in food and travel, his blog quickly captured the attention of readers, gaining significant popularity online and across social media platforms. His engaging storytelling and insightful content set the foundation for what would become a successful content creation career.

2014

2017

2017 - Full Time Content Creation

With his blog thriving and the demand for more content growing among his readers and followers, Rhys made a pivotal move in 2017 by launching the first video series of Mat Salleh Cari Makan on YouTube. The series was met with overwhelming success, garnering over 1 million views. This milestone marked the beginning of his journey into full-time content creation and opened doors to producing creative content for various clients.

2018 - Youtube awards

As Rhys and his team continued to expand their video content, their efforts did not go unnoticed. In 2018, they were recognised as one of Malaysia's most promising F&B content creators and were invited to present at the prestigious YouTube Awards Malaysia. This recognition further solidified their status in the digital content creation landscape.

2018

2019

2019 - VidCon Australia

The year 2019 saw Rhys and his team taking their creative pursuits to an international stage. They traveled to Melbourne, Australia, to represent Malaysia as attendees at VidCon, the world's largest conference for video and content creators. This opportunity allowed them to network with global creators, gain new insights, and showcase their innovative content on an international platform.

2020 - Expansion Beyond Youtube

The COVID-19 pandemic brought significant changes to the video content landscape, prompting the Mat Salleh Cari Makan team to adapt and expand their reach beyond YouTube. In 2020, they were one of the first creators invited to create content for TikTok Malaysia. They also focused on broadening their presence on Instagram and Facebook. This strategic expansion enabled them to engage with a wider audience and diversify their content offerings.

2020

2021

2021 - Launch of Food Media

Responding to the increasing client demand and the peak of their content creation activities, the team launched several Food Media platforms in 2021. These included PurpleDurian.my, MunchMalaysia.com, and Mandarin.my, which produced social media content in three languages. Collectively, these platforms achieved over 1.8 million monthly search impressions, further establishing their dominance in the digital food media space.

2021 - Launch of Education Programs

Responding to the growing demand from aspiring content creators, the Mat Salleh Cari Makan team ventured into educational content in 2021. They pioneered "YouTube 3 Langkah," a comprehensive step-by-step guide designed to help anyone get started as a content creator on YouTube. Building on its success, the team developed "TikTok 3 Langkah," an updated version specialising in TikTok content creation. These guides have been instrumental in empowering over 200 individuals, providing them with the knowledge and tools needed to succeed in the competitive world of digital content creation.

2021

2022

2022 - Launch of white box. Tiktok Agency

In 2022, continuing their trajectory of growth and innovation, Rhys and his team launched White Box, a TikTok marketing agency specialising in short-form content. This new venture aimed to provide tailored services to clients both locally and internationally, leveraging the popularity of TikTok to create impactful and engaging content.

2023 - TikTok Shop Partner

By 2023, having produced over 1,000 videos and achieved more than 100 million client views. Their expertise and success in creating high-quality TikTok content earned them the recognition as an official TikTok Shop Partner. This partnership underscored their commitment to excellence and their ability to deliver outstanding results for their clients.

2023

2024

2024 - Re-brand to MSCM Studios

Approaching a decade of experience in content creation, Rhys and his team undertook a significant rebranding effort in 2024. All their businesses were consolidated under the new name, MSCM Studios. Specializing in creative content production, MSCM Studios has since produced over 2,000 videos, amassing over 200 million views for more than 350 clients both internationally and locally. This rebrand marked the beginning of a new chapter, reflecting their growth and expertise in the dynamic field of content creation.