About

Ten years. 300+ clients. One team.

MSCM Studios has spent ten years producing content for Malaysia’s biggest brands – and, more recently, running the shops that content sells from. Social commerce, content, influencers and LIVE – one team.

We work across FMCG, F&B, automotive, retail and beauty, for household names and the brands about to become them. Official TikTok Shop Partner.

Official TikTok Shop PartnerOfficial TikTok Shop Partner
How we work
  • 01

    Own the outcome

    Every brief starts with what it has to achieve, and we report against it – not around it.

  • 02

    Lead the work

    We bring the plan, the calendar and the next idea – you approve, we run it.

  • 03

    Learn faster

    Weekly numbers, monthly reviews. What works gets more; what doesn’t gets changed.

Rhys Woodfield, founder of MSCM Studios
Founder

A decade of social media experience – what people watch and how people buy.

Rhys has spent a decade at the intersection of content and commerce. He built Mat Salleh Cari Makan into one of Malaysia’s most followed food brands – 1.2 million followers across three platforms – and MSCM Studios takes its name from it. The agency turns that audience knowledge into results for brands. Rhys leads MSCM Studios’ strategy and client work personally.

Rhys WilliamFounder and CEO
Rhys William speaking
Rhys William speaking at an MDEC event
Rhys Woodfield speaking on TikTok shadowbanning at the Food & Beverage International Expo 2025
Rhys William, keynote speaker, Selangor Global Convention 2021
300+Clients
10Years
250M+Video views
300+Influencer relationships

Talk to the team.

Tell us the brand and the goal. We’ll come back with how we’d approach it and what it would take.

Work with us