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Author: MSCM Studios

This author has written 112 articles
Social media content

Cracking the TikTok Marketing Code: Why Detailed Content Takes the Spotlight

Detailed content outperforms surface-level posts on TikTok. Why depth earns watch time, and how to add it without making videos longer.

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16/04/2024
Paid social

The TikTok Roadmap: Exploring Different Advertising Types for Your TikTok Marketing

In-feed, TopView, Spark Ads and the rest. What each TikTok ad format is built to do, and which one fits the outcome you are chasing.

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15/04/2024
Training and consulting

Boosting Business with TikTok Challenges: Innovative Strategies for Product Marketing

TikTok challenges can carry a product launch further than a straight ad. How to design one that people join and that actually shifts stock.

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12/04/2024
Social media content

Unleashing TikTok Marketing Potential: The Must-Haves for Engaging Content

Engaging TikTok content shares a small set of traits. What they are, and how to build them into a video before you start filming.

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09/04/2024
Social media content

The TikTok Effect: How User Stories Drive Marketing Success

Customer stories convert on TikTok because they are believable. How to find them, film them, and use them without sounding scripted.

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08/04/2024
Influencer campaigns

Elevate Your TikTok Marketing: Matching Your Brand with the Right Collaborator

Picking the wrong collaborator wastes the budget before filming starts. How to match a creator to your brand rather than to their follower count.

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05/04/2024
Social media content

From Likes to Learning: Why Educational Content Is Essential in TikTok Marketing

Educational content earns trust that promotional content cannot buy. How to teach something useful without giving away the reason to buy.

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04/04/2024
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More resources

  • TTAM or GMV Max: When Consideration Ads Help
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  • When Your Best TikTok Videos Stop Working
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  • LIVE GMV Max and the Creator Account Trap
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  • Setting Target ROI in GMV Max: When to Raise It
    17/09/2026/
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