Influencer campaigns

How the affiliate model works in Malaysia, what creators expect to be paid, and why an affiliate programme is a creative supply line before it is a sales channel.

Follower count is a poor predictor of affiliate performance. How to identify Malaysian creators who actually convert, and how to reach them once you have.

TikTok Shop offers several ways to work with affiliates. Which to use depending on your product price, your margin, and how much creative you actually need.

Sending fifty samples in two days or spreading them over a month produces different results. How to decide which you need, and what return a sample run gives.

Real fee bands for Malaysian TikTok creators by follower size, and why pure TikTok Shop affiliate work usually involves no fee at all.

Picking the wrong collaborator wastes the budget before filming starts. How to match a creator to your brand rather than to their follower count.

Brand collaborations on TikTok work when both sides gain. How to structure one and what to agree before filming.