Targeting on TikTok is less about demographics than most brands assume. What actually determines who sees your content.
TikTok analytics tell you what to make more of. Which numbers change decisions, and which ones only look impressive in a report.
Return on ad spend is not the same as profit. Which TikTok metrics to judge a campaign on, and the costs most sellers leave out.
Hashtags do less on TikTok than on other platforms. What they still do, how many to use, and which ones waste space.
TikTok advertising changes faster than most media plans. How to tell a real shift from noise before you move budget.