Social media content

Bad audio loses viewers faster than bad video. What to fix first, and how much you need to spend to fix it.

Posting time matters less than people think, and more than nothing. How to find the window that works for your audience.

Honest advertising is a platform rule as well as good practice. What TikTok treats as a misleading claim, and how to stay clear.

Every brand has selling points it never states clearly. How to identify yours and get them across in a short video.

TikTok can carry a product launch further than a press release. How to build the run-up so launch day has an audience waiting.

Editing is where an ordinary clip becomes watchable. The cuts, pacing and text choices that lift a TikTok video.

TikTok lets a small business reach the audience a large budget used to buy. Where that advantage is real and where it is not.