Training and consulting

Reach drops, trends change, accounts get restricted. How to keep a TikTok programme moving when the platform shifts under it.

Most TikTok accounts are abandoned before they would have worked. What the realistic timeline looks like and what to measure meanwhile.

Platforms change and campaigns fail. Why a TikTok strategy needs a fallback, and what a sensible one looks like.

The habits that lift TikTok performance and the ones that quietly suppress it. A working list rather than a theory.

A working TikTok strategy is a small number of decisions made properly. What to fix first when reach and engagement have stalled.

Growth tactics that hold up, and the ones that produce numbers without producing sales. How to tell them apart.

Trends on TikTok arrive and expire quickly. How to judge which are worth joining and which will date your content.