Training and consulting

Getting more from TikTok usually means doing fewer things properly. Where to concentrate effort for the clearest return.

Creative approaches that work on TikTok for brands, and how to adapt them without producing an obvious copy.

What successful TikTok campaigns have in common, and which parts of them transfer to a different brand and budget.

Planning and running a TikTok campaign that earns engagement rather than just impressions. The steps in order.

What working TikTok campaigns have in common, and which parts of them transfer to a different brand, budget and category.

The tools worth paying for when running TikTok campaigns, and the ones that add a subscription without adding sales.

Marketing goals that cannot be measured will not be met. How to set targets that change what you produce week to week.