Resources

Defining the audience comes before the content, not after it. How to work out who you are actually selling to on TikTok.

Follower count is a poor health check. The signals that tell you a TikTok account is growing in a way that will produce sales.

A TikTok account run by one person hits a ceiling fast. How to split filming, editing and community work across a small team.

Posting more is not always better. What happens when a brand over-markets on TikTok, and how to spot the point of diminishing returns.

Volume matters on TikTok, but not at any cost. Where the floor sits, and what quality actually means for a video meant to sell.