Resources - social commerce, content and influencer guides

The Power of Presence: Why an Active TikTok Business Account Drives Results

A dormant business account costs more than no account. What consistent activity does for reach, and the minimum that keeps it alive.

12/03/2024

Your TikTok bio has a few seconds to explain the business. What to include, what to cut, and how to make the link earn its place.

11/03/2024

Boosting a TikTok post is cheap and easy to waste. Which posts are worth money behind them, and which will not improve with spend.

08/03/2024

Complicated marketing rarely survives contact with a busy week. How to build a TikTok approach a small team can actually sustain.

07/03/2024

Your account name affects whether people find you and whether they trust you. How to choose one, and when changing it is worth the disruption.

06/03/2024

A working knowledge of TikTok ad formats and bidding saves budget. What each option costs you and what it is likely to return.

05/03/2024

Before and after works on TikTok because the proof is visible. How to film it honestly and stay inside the platform rules on claims.

04/03/2024