PPS is a creator score, not a seller score. But you cannot ignore it, because the creators who promote your products are the ones being scored, and their score decides how far your products travel through affiliate content.
First, clear up the confusion: PPS is not your store rating
TikTok Shop has a few different scores floating around, and the ranking pages online mix them up constantly. Let’s separate them:
- PPS (Promotion Performance Score) sits on the creator’s side. It measures the quality of the products a creator chooses to promote and the quality of their shoppable videos and LIVEs. You, the seller, do not have a PPS.
- Store Rating is your seller-side score. It is built from your operational performance: product experience, logistics, and customer service. This is the one that shows on your shop.
- Product Score is the score on each of your products, based on customer reviews. Creators see it in the marketplace when they decide whether to add your product to a video.
How PPS is scored (the creator’s view)
Even though it is a creator score, you should understand how it works, because it explains why some creators will not touch a weak listing.
PPS runs on a scale of 0 to 5 and updates daily, based on a rolling 30-day window. TikTok recommends creators aim for 4.5 or higher. Below 3.0, a creator’s content visibility can be reduced. Some special vouchers and some restricted categories need a minimum score (for example, around 3.5) before a creator can join.
The score is a 50/50 blend of two halves:
- Product-selection score (50%): driven by the Product Scores of the items the creator promotes, weighted by orders. In short: a creator who promotes good, well-reviewed products scores better. A creator who promotes poorly-rated products gets dragged down. Products with no Product Score are left out of the calculation.
- Content score (50%): a base level for violation-free LIVE time, plus points for quality LIVEs and clean shoppable videos, minus deductions for any content violations.
Only affiliate creators who are active enough get a PPS at all: in the last 30 days they need at least one of 5 paid orders from recent content, 10 shoppable short videos, or 3 LIVE sessions. You find the score in the TikTok app under Creator Center, Account Health, Promotion Performance Score.
Why a creator’s score is your problem too
The affiliate engine is one of the four engines a healthy TikTok Shop runs on (Content, Creators, LIVE, Ads). When PPS gates how far creator content reaches, it quietly reshapes who wants to work with you.
Two things happen when your products carry low Product Scores. First, good creators decline: a creator protecting a 4.5 score will not risk it on a product with weak reviews and a listing that triggers returns, and the better the creator, the pickier they are. Second, the creators who do say yes travel less far: if a creator’s PPS slips below 3.0, their content visibility drops, so even the videos they make for you reach fewer people.
Keep Product Score High
Keep the Product Score high and you have done your real job: you have made your product safe for a good creator to promote. How to keep your Product Score high:
- Complete your product attributes. Fuller attributes mean better intent-matched traffic and fewer “this wasn’t what I expected” returns, which protects reviews.
- Accurate listings. The product must be exactly what the images, title, and specs promise. Overclaiming is the fastest way to earn the bad reviews that sink a Product Score, and it is also against TikTok’s AIGC image rules if you dress up AI photos to exaggerate.
- Fast, reliable dispatch. Late and cancelled orders generate the negative experience that shows up in reviews and in your Store Rating. Dispatch on time, every time.
- Manage reviews honestly. Resolve problems in chat before they become one-star reviews. TikTok now lets you offer a refund directly in the chat window without it hitting your seller-fault return rate.
How to brief and screen creators
Since you are picking who promotes you, use the tools TikTok built for exactly this:
- Filter by Star Creator and PPS. In the Affiliate Marketplace you can filter for reliable creators. Prioritise strong-scoring creators over ones chosen purely by follower count or past GMV.
- Use the Sample Score. Before you ship free samples, the Sample Score predicts whether a request is likely to turn into good content and sales. It stops you burning sample stock on creators who will not convert.
- Brief for compliant content. A creator can lose content-score points for violations. Give them accurate claims, the disclosure wording for any AI-generated scenario images, and clear do-not-say lines for your category. Clean content protects their score and your listing at the same time.
The new Weekly PPS Report (from 5 November 2026)
TikTok is rolling out a Weekly PPS Report that gives creators a weekly view of their score changes, a breakdown of content versus product-selection, areas to improve, and benefits they can claim. It lives in the app under the PPS section.
Why you should care: your creators now have a weekly, visible reason to drop products that hurt their score. If your Product Scores are weak, expect some creators to quietly swap you out when the report lands. If they are strong, this is your opening to pitch: “promoting us helps your score, not hurts it.” That is a far better conversation than negotiating on commission alone.
Want a personalised look at where your TikTok Shop stands? Get your free TikTok Shop Health Checkup